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Ralph Lauren Goes 4D – Amazing, Of Course

Posted on November 13, 2010November 15, 2010 by OTC

2 thoughts on “Ralph Lauren Goes 4D – Amazing, Of Course”

  1. TWillhelm says:
    November 16, 2010 at 2:47 am

    Nice, but it’s not the “world’s first 4D experience.” This type of building projection media event has been going on in Europe for years, to an exceptional degree, meeting and exceeding this one by RL. Ralph doesn’t create anything “new,” he is just brilliant at marketing it as his own. But taking credit for the “first” of something that has been done before, is not honest. His audience is not as well-traveled and discerning as they pretend to be, but he certainly helps them live a dream of what they wish to be but never will be. As does he.

  2. OTC says:
    November 17, 2010 at 1:34 pm

    TWillhelm – Thanks very much for your comment. While I suspect that you probably have a bit of a bias against Mr. Lauren and – I may be stretching it here – his entire brand, I’m glad to have you a fan of OTC.

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