While patiently waiting for the the 2007 edition of Esquire’s Big Black Book, due to hit the stands a mere month from now, I recently checked out the mobile version of Esquire: m.Esquire.com.
As we become a society even more on the move, our favorite magazines rush to keep up with us wherever we go. To compliment it’s traditional website, Esquire.com, the magazine has created the mobile version I’m looking at right now, and it’s pretty cool. It’s also very useful as these things go; I mean, you can only fit so much on a cell phone or Blackberry screen.
David Granger, Esquire’s editor, and Sophia Stuart, Mobile Director at Hearst Digital Media, have combed through 75 years of archives to pull out useful, bite size nuggets of information for the sartorially curious. You’ll find important things like where to find the country’s best bars, useful things like the 70 greatest sentences, and my favorite, the new laws of fashion.
Esquire Mobile Header
Here you’ll find the nuts-and-bolts of good advice, like, “A man should not shop for more clothes, he should shop for better ones;” and “Buy the suit that fits, not the one you wish you could fit into.”
You can also download very cool vintage wallpapers for your screen, contact the Esquire crew directly to give them an update on what the Hawk ‘n’ Dove has on tap, and even search this mini mobile website.
Most importantly though, the site is easy to navigate, has a clean layout, and its easy to read on a small screen. Overall, the Esquire folks have done a great job shrinking a whole lot of information into a tight space that’s worth checking in on regularly.