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OTC: A Social Media Case Study? Yep.

Posted on July 22, 2009 by OTC

My good friend David Wescott over at It’s Not A Lecture has turned Off The Cuff into a social media/blogging case study. Seriously.

David is an online communications and issue management guru who works for a global PR firm. He clearly had some spare time on his hands a few days ago when he sat down and asked me some questions about OTC, how it evolved and what might be coming down the road.

Since I launched Off The Cuff three years ago it has grown into an established site that hopefully provides you with useful and interesting information and resources for living and dressing well. With an average of 16,000 unique readers every month, OTC the brand continues to grow and evolve.

Thanks very much to David for taking an interest – he may be modest, but he’s a big dog in his field – and thanks to everyone for regularly stopping by to see what’s new.

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