About a month ago, I wrote about Nike Golf’s highly organized “apparel scripting” program for it’s PGA athletes. It’s science as much as art, like their amazing dri-fit fabric technology, but what it really comes down to is Nike’s singular dedication to brand management. What does this marketing focus look like when it hits the…
J. Crew has in many ways redefined the American look. The distinctive mix of dressy and casual, carefully curated pairings and thrown-together favorites, have created a new definition for the burgeoning “heritage” look. Even through the New York Times writes today about the important role heritage themes are playing in the current retail climate, it…
I’m wearing a very unique shirt right now, from a company called BraeVal. It’s not a dress shirt and it’s not really a sport shirt. It has a nice tattersall look to it; big chest pockets to store lots of gear, zip-out underarm vents and a handy secret stash pocket down along the bottom hem.…
Last Tuesday evening, the J. Crew Men’s Shop in Georgetown was closed down for a private cocktail party with Frank Muytjens and an invited cross section of Washington D.C.’s style crowd. OTC was happy to be on the list. Frank is the head menswear designer for J. Crew, so if you love the weathered updated…
Brooks Brothers recently launched its Spring “Generations of Style” ad and I have to say, it’s looking pretty good. While it’s not cutting edge or breaking new stylistic ground, the design team has struck a nice balance between the Jazz Age Americana of Ralph Lauren and classic elegance of British classicism. There is a pleasing…
