Nike Golf & Apparel Scripting

About a month ago, I wrote about Nike Golf’s highly organized “apparel scripting” program for it’s PGA athletes.  It’s science as much as art, like their amazing dri-fit fabric technology, but what it really comes down to is Nike’s singular dedication to brand management. What does this marketing focus look like when it hits the … [Read more…]

Inside J. Crew with WSJ

J. Crew has in many ways redefined the American look.  The distinctive mix of dressy and casual, carefully curated pairings and thrown-together favorites, have created a new definition for the burgeoning “heritage” look. Even through the New York Times writes today about the important role heritage themes are playing in the current retail climate, it … [Read more…]