In Part One of this column, we took a look at the philosophy and strategy behind the brand that is Vineyard Vines. Now, let’s look at the business side of that ubiquitous pink whale. A very important thing to note about Vineyard Vines is that they are opening brink-and-mortar stores while almost any other brand…
Vineyard Vines is everywhere. A classic American success story, the company, most associated with whimsical yest office compatible ties, was most recently feted in the long-anticipated follow up to The Original Preppy Handbook – TRUE PREP. In fact, TRUE PREP and TOPH author Lisa Birnbach worked together to promote the new book. In September, Vineyard…
An anonymous gentleman posted the following comment about the recent “Vineyard Vines” column. He raises a very interesting point and I quickly drafted three paragraphs in response. So, instead of overloading the comment screen, I decided that a more organized response was appropriate. OTC- Being a Vineyarder, I’ve always been a little frustrated with Vineyard…
Vineyard Vines, the purveyor of New England nautical themed ties and clothing, has announced that it will be opening it’s seventh freestanding retail store in the tony Georgetown section of D.C. The 6,000 square foot space is located in an historic townhouse on the corner of Wisconsin and M streets. The store is scheduled to…
