How do you reposition a brand that’s already successful in your home market for customers across the ocean? Take a page from the playbook of British apparel and accessories retailer Smart Turnout. OTC has long been an admirer of this creative and authentically English brand. Originally built around jumpers (sweaters to us Americans) executed in…
Tag: OTC Favorites
The Brand of You (Part 1)
Brand allegiance is a funny thing. When it works well the customer clearly and deeply identifies with the brand. When it doesn’t work, more specifically when the brand lets the customer down in some way, the old loyalty can be almost impossible to win back. In menswear, brand loyalty has historically been a deep seated…
Valentine’s Day Deals From OTC Favorites
Still looking for that perfect St. Valentine’s Day gift? Two of Off The Cuff’s favorite brands are offering some nice discounts. Each of these companies also have great options for both the ladies and gentlemen in your life, so make sure to visit their websites and take a look! Tucker Blair’s American Flag Needlepoint Belt…