To celebrate its fifth year as official outfitter of the Wimbledon Championships, Polo Ralph Lauren will introduce the first ever Legends Clinic tomorrow, June 17, at 11:00 a.m. (ET). The Legends Clinic is a live interactive virtual tennis clinic featuring 3 times Wimbledon champion Boris Becker, and OTC is honored to be working with Ralph…
About a month ago, I wrote about Nike Golf’s highly organized “apparel scripting” program for it’s PGA athletes. It’s science as much as art, like their amazing dri-fit fabric technology, but what it really comes down to is Nike’s singular dedication to brand management. What does this marketing focus look like when it hits the…
J. Crew has in many ways redefined the American look. The distinctive mix of dressy and casual, carefully curated pairings and thrown-together favorites, have created a new definition for the burgeoning “heritage” look. Even through the New York Times writes today about the important role heritage themes are playing in the current retail climate, it…
Although my trusty iPhone is always within easy reach, without a doubt I’m equally devoted to my old, reliable Filofax. Though many have sounded the death knell of paper planners, nothing really engenders the same emotional reaction as a loose-leaf planner filled with a calendar, note pages and To-Do lists. My particular organizer has seen…
We are thrilled to announce that today Luxist, the web’s leading luxury lifestyle magazine, decided to profile the new BeSpeak app. Luxist’s writers scour the world for the best of the best and with nearly four million unique visitors every day, its influence is undeniable. As Luxist writer Jonathon Ramsey notes, “Never again will you…
I have a lifelong appreciation for designs that respect a product’s utilitarian roots. Classic and traditional styles have always done that. In fact, the hallmark of the true preppy aesthetic is the re-purposing of utilitarian items for everyday life: foul weather gear becomes a fashion statement, prep school ties and jackets appear in the office,…
For some time I have been alluding to a big project of which OTC is part; well it’s now live and ready to go. I am working with legendary clothier and menswear authority Alan Flusser on an amazing new free iPhone application called BeSpeak. I am BeSpeak’s online and social media brand ambassador. This means…
In fashion, certain cultural indicators are reassuringly obvious. They can clearly say “French,” like a Hermes briefcase, or “American,” like a Louisville Slugger baseball bat. Often, they are immutable, solid and stable examples of permanence in a fast changing global marketplace. However, as the saying goes, the only constant thing in life is change. The…
I was recently in New York City, meeting with Alan Flusser, with whom I will be working on an exciting and significant project, and was given an advance copy of Style & The Man. The book, which is an updated and trimmed down re-release of the seminal sartorial guide, hit the shelves this week and…
I’m wearing a very unique shirt right now, from a company called BraeVal. It’s not a dress shirt and it’s not really a sport shirt. It has a nice tattersall look to it; big chest pockets to store lots of gear, zip-out underarm vents and a handy secret stash pocket down along the bottom hem.…
