The dashing gentleman in this wonderful little video from Sette Neckwear, is the owner of the Como, Italy, mill that produces the silk for Sette’s outstanding handmade ties. Watch and learn. And, if you are able, invest in a Sette or two. They are some of the finest ties you can buy – and worth…
Category: Personal Style
How to Dress Well
A reader recently posed to us an interesting question that gets at the heart of dressing well: does it matter what you wear when no one is looking? This gentleman has the benefit of often working from home, and when not there, is frequently on the road. When working from his home office, our friend’s…
Summer Style, All In The Details
As we are now in the full swing of summer, let’s look at one way to give an East Coast sartorial tradition a contemporary twist. Nothing quite says summer style like a blue blazer, linen trousers, and worn-in white bucks. Timeless, yes; but not necessarily stuffy. In this case, details make the difference and allow…
OTC Heads to Nantucket (Brand Roundup)
Last month, the OTC crew loaded up and decamped to the wonderful island of Nantucket. Apart from being the advertizing byword of preppy lifestyle brands, it is also place rich in history and the default vacation destination for generations of New Englanders. Nantucket is a laid back home to several thousand year-round residents and temporary…
A Brand Called “You” (Part 2)
In part one of this essay, we discussed some of the changes that have begun to redefine the concept of brand loyalty. While consumers may still be loyal to a given brand, the way in which they interact with that brand is much more fragmented, delineated, and nuanced It’s still an ongoing shift of course,…
Summer Style Snapshot
Some of you may recognize the gentleman above, but for those of you who don’t, Kyle R is a guy on the move. As a highly respected DC lobbyist who spends a lot of time on state issues, Kyle is on the road more than he is at home. His personal style tends to combine…
A Brand Called “You”
Brand allegiance is a funny thing. When it works well the customer identifies with the brand in a deep, meaningful, and personal way. When it doesn’t work – most likely when the brand lets a customer down in some way – the old loyalty can be almost impossible to truly win back. While women are…
Artist “Sammo” Puts Menswear on the Wall
Canadian artist Sam “Sammo” Shuter gives classic menswear a visual punch and colorful twist that we flat-out love. Her vivid and creative take on suits, ties, jackets, and the other staples of a well-dressed man’s wardrobe are brought to life in bold colors and strong, purposeful brush strokes. The clever riff of mixing high style…
OTC in Brooks Brothers Contest Finale
We are thrilled to have made it to the final stretch of Brooks Brothers’ “Dandiest at the Derby 2012” contest! While we have received some great support from OTC’s family, friends, readers, and supporters, we aren’t taking anything for granted! And neither are our friends. Keep reading to learn how you can win too –…
Why Classic Style Makes You a Better Person
A few years ago, the International Herald Tribune ran a story about a seismic shift in Italian fashion standards. Some Italian companies were allowing their male employees to go tieless, and even suitless, during the summer months as a way to help fight climate change. Not requiring a tie might equate to less demand for…