Typically, when one considers Jermyn Street, London’s storied home to menswear’s bespoke luminaries, a particular expectation comes to mind. Elegance, craftsmanship, detail, and tradition. While all of these traits still hold true for the area’s established labels, some are working hard to bring Jermyn Street a little excitement, to boot.
Emmett Shirts is one of those firms that infuses classic style with contemporary flair. Nothing crazy, mind you; their business shirts are of a modern but perfectly acceptable cut. However, Emmett’s casual shirting typically sports unexpected elements, such as a signature contrasting under-cuff fabric. Founded in 1992 by tailor Robert Emmett, his designs seek to uphold the traditions of Jermyn Street tailoring, while at the same time embracing a fresh approach to dressing modern men.
Each shirt range is offered in a limited edition of 25 and new styles are introduced weekly. In addition to it’s ready-to-wear shirts, Emmett offers a popular Made to Measure service (in-shop only). In addition, they sell fine accessories, including handmade leather goods, ties, cufflinks, and even boxer shorts. The company has three stores in London and a robust e-commerce portal on its website.
OTC was already familiar with Emmett when they reached out for us to review some items; the British X Factor’s Dermot O’Leary being a customer. Emmett sent along a slim-fit navy Zepher Linen casual shirt and a buttery soft green leather wallet. Both items easily met and exceeded our expectations in terms of craftsmanship, quality, and usefulness.
The navy Zepher Linen shirt with a contrasting black under-cuff is a perfect casual summer shirt that balances dressy and casual. And, the slim fit is indeed slim, but proper washing and air drying prevented any shrinkage.
The wallet has become a true favorite. Hand crafted in Florence, Italy, it is a classic eight-card model with two currency pockets. A unique feature is the divider for the currency pockets; typically grosgrain with leather trim, this one is completely leather. A functional, as well as stylistic, touch that increases durability and adds a measure of craftsmanship, since it some creates no additional bulk.
This is the kind of brand we love to hear about and promote, because it has a sense of personality and individuality. At the same time, there is a respect for history and quality and a dedication to craft. Last but not least, Emmett may be rightly serious about it’s reputation and products, but it does not take itself too seriously.
