The Blank Label studio in Washington, D.C., feels a bit more New York than capitol city. Located on the second floor of an historic building a short walk from the White House, the loft-like vibe is designed to get you thinking about well-fitting urban clothing.
A quick ride up the tiny elevator deposits you in the world of Blank Label, a brand that was an early player at the leading edge of customized, made to order menswear. It’s open, airy, relaxed, and geared toward personalized service. Two separate lounge areas allow for some private chit chat as you ready yourself for the consultation.
As will other labels that originally launched online, Blank Label, founded in 2012, began to appreciate the necessity of having a physical space where men could get their hands on fabrics, see actual examples of suits, shirts, jackets, and trousers, and talk with a real person. Equally important to the experience is having someone who knows what they are doing take your measurements and help guide you through the process at least once.
Even through follow-up orders might be submitted remotely – a few new shirts or a favorite suit in in a new fabric – that initial interaction with a real person in an actual shop, is vital to building confidence in both the brand and one’s own judgement.
And, as ground zero of the two-button navy and/or grey suit crowd, Washington is the place to be.
As part of our introduction of Blank Label to you, OTC is excited to be working on the review of a made to measure suit. Our fabric and lining selections are shown below – classic and sharp, but nothing crazy (so very DC). We opted for a lovely lightweight midnight navy fabric that is perfect as we move into Spring.
Below are a few views of Blank Label’s DC home from our visit to this surprisingly sun-filled menswear retreat.