Target has squeezed a custom designed mini Swiss chalet into the parking lot right next to Old Glory (great place to stop for lunch by the way).
There are only three of these pop-up stores in the entire country – San Fransisco, New York City and here in Washington, D.C. It runs for only three days and then, it’s gone. So make sure to swing by and check it out. Also, if you follow their Twitter feed, you’ll get clues for the Target Gift Tag Hunt to win gift cards worth $100, and even on worth $500.
Sure, you can pick up a neat little Billy Kirk wallet over at ACL’s occasional pop up flea – but for the next three days you can get your hands on a limited supply of Target’s top holiday 50 gifts. Everything is pre-wrapped and ready to go. When you arrive, you are handed a clipboard printed with images of all the items, organized in nice, orderly fashion. The “store” is basically a huge glass case stocked with numbered examples of all 50 gifts, so you can see them in person. Make you picks, walk over to the bank or registers, pay and you are ready to go.
Products range from the new Star Trek movie DVD to a mini Margarita kit to a quilted bathrobe to a new Wii Fitness Pack. Some of the items are so exclusive to this project that they aren’t even in regular Target stores yet. Whatever price point you have in mind, they can probably cover it.
I stopped by for yesterday’s press event and was really impressed with the whole operation. Staffed by Target employees from both the home office in Minnesota and local stores across our region, the pop-up Target has a fun, seasonally festive feel to it.
It’s cold out right now, so make sure to stop by the pink Curbside Cupcakes truck for a awesome cupcake and hot chocolate.