OTC x ECCO

ECCO Logo

We are thrilled to be partnering with the footwear and accessories company ECCO as one of their brand ambassadors. Long before they reached out to us, we had been wearing ECCO’s comfortable and stylishly functional shoes for years. Now celebrating its 50th anniversary, ECCO has expanded its offerings to include belts, bags and a host of other well-designed and well-built products.

While sporting a bespoke suit is something we enjoy as much as the next guy, in the real world, casual clothing and performance gear play a big role in getting through the day. For most of us, having a solid pair of casual shoes, a comfortable and supportive running kit, and a handy day bag is a basic necessity.  ECCO is a brand we respect and with which we are honored to be associated.  We use and wear their products and endorse them without reservation.

Unlike many other shoe companies, ECCO is a truly global and completely vertically integrated brand. Founded in Copenhagen by Karl Toosbuy in 1963, his goal from the start was to create the best shoe company in the world – a mission his employees still take very seriously. As they like to say, “from hide to High Street,” ECCO controls the entire sourcing, manufacturing, and distribution process. Products are manufactured in one of their five company-owned factories and sold in 1,100 ECCO stores and through14,000 other points of sale in more than 90 countries. In fact, every year ECCO opens 120-150 branded stores, including relocations or refits of existing stores.

As a brand ambassador for ECCO, we will be testing and reviewing products, communicating company initiatives and offering OTC readers some exciting deals and contests. While we proudly support many outstanding brands dedicated to maintaining high standards and commitment to craft – such as Frank Clegg Leatherworks, J. Panther Luggage Co., and Ledbury – our formal relationship with ECCO is a first.

For the past month or so, we have been highlighting two particular pair of shoes via our social media platforms. The Fusion Moc Toe and BIOM running shoes we have been testing out on the road, as it were, and are some of the most comfortable shoes we have worn.  We will review those shoes in more detail later, but in the meantime, to learn more about ECCO and check out its range of products, visit the company’s website.

 

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