Brands that breathe new life or at least a new perspective into the classics. Salmon Cove does just that.
The company was started by two guys not from Chatham or The Hamptons, but in fact the Midwest – Chicago. They wanted to take some classic American staples – the button down, the polo – and give them a modern and fresh perspective. The brand’s motto, “swim against the current,” is embodied in their approach to reinterpreting the classics. Nothing crazy, nothing radical; but just enough updating give them a fresh take.
After testing out their polo and button down, I am a convert. Slim but not skinny, traditional but not boxy – these shirts are fresh and comfortable. In fact, every time I wear my Geneva button down, someone – male and female – invariably tells me how much they love the shirt. Seriously, every time.
I had a chance to interview the founding team of Owen and Charlie. Below is our Q&A.
Q: What makes Salmon Cove different when it comes to classically inspired casual wear – compared to brands like LL Bean, J. Crew or other American lifestyle-inspired brands?
A: Our biggest difference on the men’s side is the cut. Other brands like Lacoste tend to have a shorter boxier cut. Both our wovens and our polos have a slimmer cut, but a big addition is the length.
Our polos won’t stop at your belt line, but are long enough to be worn tucked-in or out. On the women’s side our major difference is our signature piece – the original cove collar. It’s an abbreviated collar with a contrasting collar lining.
It’s a 97% cotton 3% spandex and after lots of trial and research we feel we’ve created the ideal women’s cut.
Q: How did the brand come to be? Why and why now?
A: The idea for Salmon Cove was to create a distinctive, confidence-inspiring clothing brand that would stand the test of time. We both recently left our jobs in the financial world to launch an apparel line for men and women looking for sharp and timeless designs suited for both work and play.
A: Currently, we are focusing on our e-commerce store and building our presence in Chicago and the Midwest, specifically in key country clubs and pro shops. As that solid home base continues to grow, we will expand into other markets across the country.
Q: What’s coming down the road for the Fall season?
A: For men, we are working on high performance jackets and sweaters. For women, we are working on cable knit sweaters and long sleeve polos.