Birchbox is an innovative and creative brand that has helped to create the curated product discovery market. Founded in 2010, Birchbox helps consumers discover beauty, grooming, and lifestyle products through monthly deliveries of curated, deluxe samples that are tailored to their personal profile.
An important trend in the evolution of retail for both brands and consumers lies in the discovery experience. Birchbox brings the excitement of product discovery online and its innovative approach allows brands and consumers to connect in a unique and intimate way.
Each new box includes a mix of products across categories – haircare to skincare and body, plus lifestyle extras. Their distinct product offerings cater to both men and women via dedicated website sections and individual marketing outreach. Special seasonal and holiday boxes also provide unique opportunities to sample new items and introduce new brands and products.
Recently, Birchbox Man sent us some new grooming samples from Gentleman’s Brand Co., Mr. Natty, and Sachajuan. From hair gel to Bay Rum aftershave to daily moisturizer, our Birchbox samples are all outstanding and unique.
In the Birchbox e-shop, they sell full-sized versions of every product they sample, as well as other editor-selected products. With a highly personalized and targeted profile, Birchbox allows consumers to try the best and latest products in their home, including hard-to-find international or niche brands, and then provides a seamless way to purchase the full size versions of the products they love. Pretty smart.
The Birchbox site also features robust editorial content designed to educated and inspire consumers; from how-to videos to expert interviews, and beauty news roundups.
In just 3 years, the company has experienced rapid organic growth and now boasts more than 400,000 current, active subscribers each month. In April 2012 Birchbox Man was launched for customers in the United States, and in November 2012, Home items were added to the Birchbox Shop. The acquisition of JolieBox in September 2012 expanded Birchbox to the UK, France, and Spain.