Preppy tie maker Bull + Moose has officially launched its flagship website, bringing to fruition a brand built on style, but designed to give back to those who need help.
Currently offering an inaugural collection of bow ties and neckties, the B+M look can be described as classic with a modern twist. The narrow portfolio is expected to grow in both design and options. Every B+M tie is handmade in either 100% silk or a unique seasonal fabric and is available exclusively through their website.
One of the things that makes this brand noteworthy is that ties start at only $25.00, including free shipping. And, B+M ties, with material and construction quality at least equal to the likes of Brooks Brothers or Ralph Lauren, could go for a whole lot more. Our particular favorite is the Jimmy Olson (see below).
The company is able to make high quality hand-made ties at such a disruptive price because they cut out the middleman. Bull + Moose is truly a small, family run operation and operates lean. Without the overhead or licensing fees of large fashion labels or wholesale companies, B+M can pass cost savings directly to customers while still being able to support to good causes – an important company goal right from the beginning.
And to that end, the B+M approach to giving back is unique. Instead of just giving away product in a currently popular “Buy One, Give One” model, the company prefers to support micro loans to underprivileged and urban entrepreneurs in the United States via their Kiva Lending team on www.kiva.org. Through this approach, B+M does not just give for the sake of giving; they it helps businesses support themselves by way of their own initiative. When the micro loans are repaid, B+M intends to reinvest, help others, and keep the cycle going. Where some companies see corporate philanthropy as a useful gimmick to help garner attention and goodwill, B+M co-founders Diego Echeverri and Francisco Diaz-Mitoma Jr., see a corporate cornerstone.
As way of honoring their DC home, the B+M team also came up with a great Washington,D.C., Metro-themed pocket square. Based on the iconic Metro map first designed by Lance Wyman in 1976, B+M’s pochet is actually quite classy, and dare we say, classic.
While too often such riffs take a kitschy turn, this elegant accessory is meant to honor a historically and socially relevant design in a portably clever fashion. We love it and, frankly, feel that any guy who is (or feels he ought to be) a DC mover and shaker, should have one of these in his jacket pocket. Word has it that the D.C. Metro map pocket square will go on sale soon, so check the B+M website or OTC for more information.
In addition to (1) launching a new lean-by-design company and (2) dedicating part of their brand new revenue stream to entrepreneurs in need, B+M also (3) snagged champion polo player Brandon Phillips as its inaugural brand ambassador. Phillips, apart from being appropriately photogenic, is also one of the world’s most talented polo players. He has captured some of the sport’s most coveted trophies and won the USPA Silver Cup, the Gold Cup of the Americas, and the C.V. Whitney Cup. Phillips has also been a finalist in the U.S. Open of Polo.
All in all, not bad for a start-up. However, something tells us that Bull + Moose will likely be blowing out of the start-up phase in quick order.