Indochino has been one of the single most important influences in the business of made-to-measure suiting. The company was a first mover when it created the first truly viable online customized clothing model, a market that continues to expand everyday. While ubiquitous today, when Indochino launched in 2007 the idea of actually spending real money…
Month: March 2014
Danish Short Film, “The Trench”
True Love Video is a small collective of filmmakers and creatives based in Copenhagen, Denmark. Dedicated to exploring, “beauty and the human place in the Nordic nature,” they have released the first in a series of short films that capture iconic outerwear and the humans beneath. The series, entitled UDE, begins with that most traditional…
OTC & ECCO, Spring 2014 Gear
OTC is proud to be a brand ambassador for the footwear and lifestyle brand ECCO. When it comes to everyday life, we often need items that work well, get the job done, and are a comfortable fit. More often than you might think, ECCO products fit that bill. Shoes that are incredibly comfortable and versatile,…
Man up Your Face With Birchbox Grooming Goods
Birchbox is an innovative and creative brand that has helped to create the curated product discovery market. Founded in 2010, Birchbox helps consumers discover beauty, grooming, and lifestyle products through monthly deliveries of curated, deluxe samples that are tailored to their personal profile. An important trend in the evolution of retail for both brands and…
Sign Up Now For Bonobos’ Bracket Challenge
Hey OTC readers, as most of you already know, we here at Of the Cuff are big fans of Bonobos – both the company and clothing. Well, for the sports-minded among you, the Bonobos “Pro-Am Bracket Challenge” is giving fans a once in a lifetime opportunity to team up with a sports legend to create their…
2014 Preview: Casio’s G-Shock
On occasion, we receive solicitations to review products or services that are not exactly in our wheelhouse – women’s footwear, for example. On occasion, we say, “sure, send it on over.” Such was the case when Casio asked us to take a look at their 2014 G-Shock watch collection. While we are not a watch…
The Full Circle of Preppy
As with much of life, the modern aesthetic we refer to as “preppy” bears only a thin resemblance to the historical roots upon which it rests. Often, the substance of a philosophy or belief is obscured over time as the surface decoration which was initially its outgrowth comes to define the entire idea. The same…
OTC Favorite: Triple Aught’s Praetorian Hoodie
Triple Aught Design, based in San Francisco, is a favorite of OTC because they make unique and functional gear that works in the real worlda nd with real wardrobes. A perfect example of this form-follows-function approach to TAD design is the Preatorian Hoodie. As with most of TAD’s apparel, there is a decidedly tactical and…