Nantucket Brand’s Half-Zip Sweater

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The tiny but enchanting island of Nantucket has long been a magnet for lifestyle and aspirational brands.  The handsomely rugged location and windswept geography, combined with the island’s historically East Coast patrician aesthetic, make for an irresistible backdrop. Apart from the Kennedy compound-ish positioning that often accompanies Nantucket themed marketing or product shoots, the island … [Read more…]

A 5K Day with Some Favorite Workout Brands

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Fall means cooler weather and shorter days.  For the runners among us, it also means race season.  Whether the local 5K or New York City Marathon, the fun, excitement, and competition of a well-organized road race is something looked forward to as autumn’s crispness settles in. OTC’s Chris Hogan hit the pavement the first weekend … [Read more…]