In Part One of this column, we took a look at the philosophy and strategy behind the brand that is Vineyard Vines. Now, let’s look at the business side of that ubiquitous pink whale. A very important thing to note about Vineyard Vines is that they are opening brink-and-mortar stores while almost any other brand…
Month: December 2010
OTC for the Holidays: 2010 Wish List
It’s that time of year again, when OTC looks back, forward and all over the place to try to track down some interesting ideas for holiday gift giving. So, whether you are looking for the right present for that special guy or just something for yourself, take look at our picks. There are literally hundreds…
Jay Kos: Clothier & Serious Foodie
Jay Kos is one of the reasons I started OTC. I first read about him in GQ, it was a one page profile titled “Would you buy a homburg form this guy?” or something to that effect. Back in 1996, with no formal retail background or fashion/design training, Jay opened the eponymous ‘Jay Kos’ store…