Classic. Modern. Style. Thoughts.
So, a couple of weeks ago, OTC received a simple brown envelope. Inside was an advance copy of the most anticipated book in the world of Prepdom. True Prep is the highly anticipated, or dreaded, based on your world view, follow-up to the eternally classic The Official Preppy Handbook. I was genuinely ambivalent about this…
OTC was recently given a sneak peak at the just-hit-the-newsstands relaunched Menswear magazine. Menswear, published by the Fairchild Fashion Group, the heavyweight behind industry standards like WWD, folded only a couple of years ago, a victim of the declining ad sales that presaged the Great Recession. In recent months however, the folks at Fairchild saw…
What do Hermes and Nike have in common? When it comes to Nike’s golf division, a great deal. Last month I was Nike Golf’s guest at their remarkable R&D facility in Fort Worth, Texas. Not only were my eyes opened as far as golf technology is concerned, I have a whole new appreciation for Nike…
To celebrate its fifth year as official outfitter of the Wimbledon Championships, Polo Ralph Lauren will introduce the first ever Legends Clinic tomorrow, June 17, at 11:00 a.m. (ET). The Legends Clinic is a live interactive virtual tennis clinic featuring 3 times Wimbledon champion Boris Becker, and OTC is honored to be working with Ralph…
About a month ago, I wrote about Nike Golf’s highly organized “apparel scripting” program for it’s PGA athletes. It’s science as much as art, like their amazing dri-fit fabric technology, but what it really comes down to is Nike’s singular dedication to brand management. What does this marketing focus look like when it hits the…
J. Crew has in many ways redefined the American look. The distinctive mix of dressy and casual, carefully curated pairings and thrown-together favorites, have created a new definition for the burgeoning “heritage” look. Even through the New York Times writes today about the important role heritage themes are playing in the current retail climate, it…
Although my trusty iPhone is always within easy reach, without a doubt I’m equally devoted to my old, reliable Filofax. Though many have sounded the death knell of paper planners, nothing really engenders the same emotional reaction as a loose-leaf planner filled with a calendar, note pages and To-Do lists. My particular organizer has seen…
We are thrilled to announce that today Luxist, the web’s leading luxury lifestyle magazine, decided to profile the new BeSpeak app. Luxist’s writers scour the world for the best of the best and with nearly four million unique visitors every day, its influence is undeniable. As Luxist writer Jonathon Ramsey notes, “Never again will you…