True Prep: Raise Your G&T To TOPH Part II

The Original Preppy Handbook

So, a couple of weeks ago, OTC received a simple brown envelope.  Inside was an advance copy of the most anticipated book in the world of Prepdom.  True Prep is the highly anticipated, or dreaded, based on your world view, follow-up to the eternally classic The Official Preppy Handbook. I was genuinely ambivalent about this … [Read more…]

Fairchild Relaunches Menswear Magazine

MENSWEAR Retrosexual pg2 (6.2010)

OTC was recently given a sneak peak at the just-hit-the-newsstands relaunched Menswear magazine.  Menswear, published by the Fairchild Fashion Group, the heavyweight behind industry standards like WWD, folded only a couple of years ago, a victim of the declining ad sales that presaged the Great Recession. In recent months however, the folks at Fairchild saw … [Read more…]

Nike Golf & Apparel Scripting

Mixed Nike Golf Balls

About a month ago, I wrote about Nike Golf’s highly organized “apparel scripting” program for it’s PGA athletes.  It’s science as much as art, like their amazing dri-fit fabric technology, but what it really comes down to is Nike’s singular dedication to brand management. What does this marketing focus look like when it hits the … [Read more…]

Inside J. Crew with WSJ

J. Crew-ss2010

J. Crew has in many ways redefined the American look.  The distinctive mix of dressy and casual, carefully curated pairings and thrown-together favorites, have created a new definition for the burgeoning “heritage” look. Even through the New York Times writes today about the important role heritage themes are playing in the current retail climate, it … [Read more…]

BeSpeak app from Alan Flusser Profiled on Luxist

luxist_logo

We are thrilled to announce that today Luxist, the web’s leading luxury lifestyle magazine, decided to profile the new BeSpeak app. Luxist’s writers scour the world for the best of the best and with nearly four million unique visitors every day, its influence is undeniable. As Luxist writer Jonathon Ramsey notes, “Never again will you … [Read more…]