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Month: March 2009

The Challenge of Branding Real Life

Posted on March 30, 2009 by OTC

An anonymous gentleman posted the following comment about the recent “Vineyard Vines” column. He raises a very interesting point and I quickly drafted three paragraphs in response. So, instead of overloading the comment screen, I decided that a more organized response was appropriate. OTC- Being a Vineyarder, I’ve always been a little frustrated with Vineyard…

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Be Better Guys Final Four Contest

Posted on March 19, 2009 by OTC

The guys over at the men’s lifestyle website Be Better Guys.com are running a pretty fun contest with some darn nice prizes for the winners. BBG is partnering with Rolling Razor and Smart Turnout for the BBG Men’s Final Four Pick’em contest. With daily prizes each day of the tournament and a grand prize of…

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Going Custom – Part 1

Posted on March 16, 2009 by OTC

“Once you try custom, it’s hard to go back to off the rack.” These words, spoken by Vishal Mirpuri, owner of VM Clothiers, come back to me each time I slip into one of my still-new-to-me custom shirts. Yes, I have finally entered the world of custom tailoring. However, I saved myself the airfare to…

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OTC Article On Dressing For DC Association Execs

Posted on March 9, 2009 by OTC

I was recently asked by the American Society of Association Executives (ASAE) to write a “Top 5” article that would help the association and non-profit executives of Washington step their wardrobes up a notch. Click on the image to the left to view the full piece. Now, for those of you outside the Beltway, it…

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Esquire’s Spring Big Black Book & OTC Updates

Posted on March 5, 2009 by OTC

Thanks to a watchful OTC reader, I can let you know that a pre-order site for Esquire’s new 2009 Big Black Book, Spring edition, is up and running. As you may recall, in my review of the annual 2008 edition, I mentioned that Esquire was going to franchise the Big Black Book brand and start…

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