If you are trying to track down that perfect Yalie bag, it might be worth looking to the Brits for inspiration. Smart Turnout’s new Yale University Canvas Holdall has a beefy exterior belying a clever blue and white striped silk lining. While I have not gotten my hands on one yet, Smart Turnout is a…
Tag: Smart Turnout
Brand Repositioning Done Right: Smart Turnout
How do you reposition a brand that’s already successful in your home market for customers across the ocean? Take a page from the playbook of British apparel and accessories retailer Smart Turnout. OTC has long been an admirer of this creative and authentically English brand. Originally built around jumpers (sweaters to us Americans) executed in…