We Have A Winner!

I am happy to announce that OTC reader Jonathan Sommer is the winner of the Ralph Lauren Wimbledon gift bag. Jonathon’s story about a Polo sweater he could not afford inspiring him to take a fresh look at his own wardrobe captures both the spirit of Ralph Lauren’s style and the purpose behind OTC.  It … [Read more…]

Nike Golf & Apparel Scripting

About a month ago, I wrote about Nike Golf’s highly organized “apparel scripting” program for it’s PGA athletes.  It’s science as much as art, like their amazing dri-fit fabric technology, but what it really comes down to is Nike’s singular dedication to brand management. What does this marketing focus look like when it hits the … [Read more…]